01 · Current state
Eight issues holding the site back
The site has real assets — verified case results, 5-star reviews, a flat-fee trademark package — but the architecture and content are template-grade. These are the blockers, ranked by impact.
1
Overlapping IP slugs
The Copyright page lives at /copyright-trade-secrets/ alongside a separate /trade-secrets/ page. Resolution (URLs stay): differentiate the content — make /copyright-trade-secrets/ unambiguously the copyright page (title, H1, body 100% copyright) so the two pages stop competing.
2
Four overlapping contract pages
“Contract Disputes,” “Breach of Contract,” “Business Contract,” and “Business Disputes” currently blur together. Resolution (URLs stay): assign each one a distinct primary intent (see Keyword Map) so each page owns a different query cluster instead of splitting one.
3
One page for the flagship practice
The entire trademark practice — search, registration, office actions, TTAB, infringement, renewals — is a single page. Every high-fee keyword is unaddressed.
4
Money page buried under Contact
The Trademark Filing Package sits at /contact/trademark-filing-package/ with no topical authority path and no search visibility.
5
Vendor-template content
Boilerplate “fierce / effective / experienced” copy and stock imagery shared with thousands of firm sites. Thin, non-unique content won't outrank dedicated pages.
6
Protocol mismatch
Open Graph tags point to http:// while canonicals use https:// — a small but sloppy mixed signal.
7
No supporting layers
No FAQ, pricing, resource, glossary, or location pages, and minimal schema — losing featured snippets, People-Also-Ask, AI-overview citations, and map-pack relevance.
8
“Nationwide” with zero national pages
Federal trademark work isn't geo-bound, yet the site only targets Orlando. The national trademark layer is the biggest untapped opportunity.
02 · Competitive teardown
Five whales — and what to steal from each
Nine firms now inform this plan: national trademark dominators, Central Florida incumbents, and three content-model firms whose traffic data we've analyzed page by page.
Jimerson Birr
jimersonfirm.com
FL litigation · The model
- ~50 individual “cause of action” pages under one business-litigation silo — breach of fiduciary duty, fraud in the inducement, civil theft, conversion, unjust enrichment, open account, promissory note, FDUTPA, and dozens more
- Each page answers “what is X in Florida — elements, defenses, remedies,” capturing commercial AND informational intent (and the AI-citation format)
- Positions on unpaid invoices, judgment collection, and small-business debt recovery — exactly Keough's nonpayment focus
- Layers an industries dimension (construction, franchising, hospitality, technology) on top, plus FL city pages including Orlando
BrewerLong
brewerlong.com
Orlando · Info library
- 227 pages, ~8,355 visits/mo — and the /information/ definitional library drives nearly all of it (D7)
- One TM-vs-® explainer out-earns their entire practice section: 2,766 visits/mo, 526 keywords, 112 AI citations
- Florida-specific business explainers (LLC vs S-corp, registered agent, certificate of good standing) compound into local authority
- The local content bar to clear — but no litigation cause-of-action depth and thin IP, which is the opening
Romano Law
romanolaw.com
Multi-state · Programmatic
- 737 pages; a near-identical practice taxonomy to this plan (fiduciary duty, debt collection, demand letters, right of publicity, trademark infringement defense) — validation at scale
- Programmatic state-law series: “Can I record a conversation in [state]” pulls 100–850 visits/mo per state (D8)
- Productizes services as pages: “Demand Letter,” “DMCA Flat Rates” — confirms the flat-fee product-page play
- Question-format litigation explainers (litigation holds, damages types, NDA breach) rank with minimal links
Minc Law
minclaw.com
Niche domination · AI search
- 551 pages earning 13,156 AI answer-engine citations — the most AI-visible firm in the dataset by an order of magnitude (D9)
- Owns one urgent niche (online defamation) with elements / defenses / per-se / cost pages — the exact format this plan's cause-of-action pages use
- Review-defamation cluster (Yelp removal: 116 kw; per-industry response guides) reveals an open business niche in Orlando: fake-review removal
- The lesson for a solo firm: be the answer for one painful problem — for Keough, “the attorney businesses call when they haven't been paid”
Gerben IP
gerbenlaw.com
National pure-play
- Dedicated service page for every trademark task (search, filing, enforcement, monitoring) — manages 11,000+ marks
- Published flat-fee pricing on-site ($2,000 + USPTO fees) — radical transparency that converts
- Newsjacking blog on celebrity & brand trademark disputes that earns press links and media quotes
- Named-attorney bylines and founder E-E-A-T on every post
Cabilly & Co.
e-cabilly.com
National · e-com niche
- Audience-niche landing pages: Amazon sellers and e-commerce brands
- Publishes data-backed credibility content (“ranked #17 of 400,000 attorneys by USPTO filing success”)
Beusse Sanks
firstiniplaw.com
Orlando IP incumbent
- Granular trademark coverage: TTAB oppositions/cancellations, UDRP domain disputes, portfolio management, C&D work
- Badge equity: Chambers USA, Best Law Firms — award-driven E-E-A-T
- Steady news/announcement publishing cadence
ShuffieldLowman
shuffieldlowman.com
Central FL regional
- Multi-city footprint: Orlando, Lake Nona, Tavares, DeLand, Port Orange
- Dispute pages framed for both plaintiff and defense — captures both search intents
Bogin, Munns & Munns
boginmunns.com
Central FL volume firm
- Service × city location-page matrix (/areas-we-serve/orlando-fl/trademark-lawyer/) — the exact local architecture to replicate at smaller scale
- 40-year longevity trust signals and 24/7 contact framing
The wedge → litigation-first, validated by the data
Lead with (a) a dedicated business-litigation silo — breach of contract, nonpayment/collections, and fraud — the page type the Bogin data proves wins big in Central Florida; (b) the deepest trademark + copyright silo in Orlando, including the defense-side content (sued, C&D'd, account suspended) that matches Keough's verified results and dominates AI answer engines; and (c) everything else the firm already does, kept intact at the existing URLs.
03 · Evidence
What the competitor data says
Ten findings — nine from six competitor organic-pages exports (boginmunns.com 1,101 pages, shuffieldlowman.com 203, e-cabilly.com 137, brewerlong.com 227, romanolaw.com 737, minclaw.com 551) and one from a 14,414-keyword “business lawyer” US demand export — each mapped to an action in this plan.
| # | Finding | Evidence | Action in this plan |
|---|---|---|---|
| D1 | Litigation pages are the traffic winners.Bogin's litigation cluster (47 URLs) earns ~2,784 visits/mo across ~1,337 keywords. | Melbourne civil-litigation page: 1,353 visits/mo, 101 kw · Orlando civil-litigation: 260 kw · fraud page: 108 kw (“orlando fraud lawyer”) · contract-dispute page ranks for “orlando contract lawyer” | New /practice-areas/business-litigation/ subcategory with civil litigation, fraud, and nonpayment children |
| D2 | One litigation explainer can out-earn an entire practice section. | Bogin's “small claims litigation” blog post: 1,170 visits/mo, 142 keywords | “Suing in Florida small claims vs. hiring a litigator” + breach/nonpayment guides in the resource plan |
| D3 | Standalone FAQ URLs rank on their own. | Bogin FAQs ranking: “litigation vs mediation vs arbitration” (66 kw), “do I need a litigation attorney” (39 kw), “real estate litigation attorney vs lawyer” (133 visits/mo) | FAQ hub with individual indexable Q&A URLs in the litigation silo |
| D4 | Platform-suspension defense content is an AI-search goldmine. | Cabilly's Instagram suspension appeal guide = 48% of their entire site traffic (200 visits/mo, 336 kw); suspension-related pages earn 200+ AI answer-engine citations (Gemini, Google AI, SearchGPT) | “Account suspended for copyright/IP complaints” guide series under the copyright resource lane — pairs with Keough's IP-defense positioning |
| D5 | Florida's new non-compete law is an open content gap. | ShuffieldLowman's CHOICE Act blog post ranks for 30 keywords with minimal effort | Non-compete agreements page + CHOICE Act guide under business-law |
| D6 | Direct-answer formatting earns AI citations. | The pages with the highest “LLM Prompts” counts all lead with a plain-language answer before the detail | Every resource article opens with a 40–60-word direct answer; FAQ schema sitewide |
| D7 | A definitional IP/business-law library is BrewerLong's entire traffic engine. | “TM vs ® symbol”: 2,766 visits/mo, 526 kw, 112 AI citations · “How long do NDAs last”: 1,335 visits, 126 AI citations · “Four types of IP”: 1,197 visits, 392 kw — informational pages dwarf their practice pages | The resources layer expands to a full definitional library (Tier R1 list in the sitemap); the planned TM-vs-® page is now data-validated |
| D8 | State-law evidence & question-format pages scale programmatically. | Romano's “Can I record a conversation in [state]” series pulls 100–850 visits/mo per state (FL version: 258); litigation holds (73 kw), damages types, demand letter vs C&D, and NDA-breach guides all rank | Florida recording-law/evidence page + litigation-hold, damages, and demand-letter-vs-C&D resources — all feed the litigation funnel |
| D9 | Elements/defenses/cost pages are AI-citation machines — and fake-review defamation is an open business niche. | Minc earns 13,156 AI citations site-wide; “elements of defamation,” “defamation per se,” “defenses,” and cost/damages pages are cited constantly; their Yelp-review-removal page ranks for 116 kw with per-industry variants | Confirms the cause-of-action page format; adds a fake-review-removal practice page under business defamation + “when is a review defamation” resource |
| D10 | Transactional “business lawyer” demand is dominated by deal work the plan hadn't targeted — M&A, succession, and startup counsel. | In the 14,414-keyword “business lawyer” US export: “business acquisition lawyer” 1,000/mo + a buy/sell-a-business cluster ~5,850; “business succession planning lawyer” 720 (cluster ~3,720); startup/incorporation cluster ~4,220; and the generic “small business lawyer” 2,900 + “small business lawyer near me” 2,900 | Adds a deal-side business-law lane (Months 22–23): Business Sales & Acquisitions, Succession & Exit Planning, Startup Counsel, Commercial Lease Disputes, plus what-is/cost resources; points the business-law hub at “small business lawyer/attorney.” Bankruptcy, immigration, tax, and insurance-claim demand is larger still but sits outside the firm's practice scope — intentionally excluded. |
04 · Target architecture
The sitemap plan — two phases
Phase 1 is the website redesign: every one of the 69 current pages survives at its exact URL (zero 404s) with its assigned content action, and all existing redirects keep working. Phase 2 is the SEO build: 92 new pages at 4 per month over 23 months, in strict priority order. Depth rule: no new URL exceeds 3 path segments — clusters are expressed through hub-page internal links and breadcrumbs, not folder nesting.
Phase 1 — Redesign: existing pages & redirects
Ship the redesign with these 30 pages + 39 blog posts intact. Rebuild/Refocus = new content on the same URL.
Keep as-isRebuild contentRefocus intent
/REBUILD CONTENTLead with business litigation + trademark; new copy, same URL
/about/KEEP
/about/shaun-keough/REBUILD CONTENTExpand bio: bar numbers, results, byline source (E-E-A-T anchor)
/blog/KEEPAdd category hubs during redesign
/case-results/REBUILD CONTENTOne short narrative per result, grouped by practice
/contact/REBUILD CONTENTAdd online scheduler; fix form error state
/contact/trademark-filing-package/REBUILD CONTENTTrue flat-fee product page; cross-link from trademark silo
/disclaimer/KEEP
/sitemap/KEEP
/testimonials/KEEP
/practice-areas/REBUILD CONTENTReal landing page; fix empty image links
/practice-areas/intellectual-property/REBUILD CONTENTDeepen hub; link all new IP children
/practice-areas/intellectual-property/copyright-trade-secrets/REFOCUS INTENTMake 100% copyright (title/H1/body) to stop overlap with trade-secrets
/practice-areas/intellectual-property/trade-secrets/REBUILD CONTENTFUTSA + DTSA claims & defense
/practice-areas/intellectual-property/trademarks/REBUILD CONTENTTrademark pillar linking all new children
/practice-areas/business-law/REBUILD CONTENTHub linking all children incl. new litigation silo
/practice-areas/business-law/breach-of-contract/REFOCUS INTENT“Breach of contract attorney Orlando” — elements/remedies; links to litigation page
/practice-areas/business-law/business-contract/REFOCUS INTENTDrafting & review intent only
/practice-areas/business-law/business-contract/marketing-sales-agreements/KEEP
/practice-areas/business-law/business-contract/non-compete-agreements/REBUILD CONTENTEXISTS NOW — planned upgrade folded in AT LAUNCH: FL CHOICE Act / §542.335 section (D5). Not a separate future build (the CHOICE Act resource still ships M14)
/practice-areas/business-law/business-contract/non-disclosure-agreements/REBUILD CONTENTEXISTS NOW — planned upgrade folded in AT LAUNCH: breach-of-NDA claims + confidentiality content (D7, NDA topic 1,335 visits/mo). Not a separate future build (the “How Long Do NDAs Last?” resource still ships M7)
/practice-areas/business-law/business-disputes/REFOCUS INTENTInternal disputes (partners/members); links to litigation silo
/practice-areas/business-law/business-disputes/trade-secret-disputes/REFOCUS INTENTLitigation intent only — differentiate from /intellectual-property/trade-secrets/
/practice-areas/business-law/business-dissolution/KEEP
/practice-areas/business-law/business-formation/KEEP
/practice-areas/business-law/business-formation/nonprofit-formation-and-development/KEEP
/practice-areas/business-law/contract-disputes/REFOCUS INTENTPre-suit dispute resolution & demand letters intent
/practice-areas/business-law/contract-disputes/llc-formation/KEEPOdd parent folder but keep URL (no-404 rule); differentiate from business-formation
/practice-areas/business-law/licensing/KEEP
/practice-areas/business-law/mechanic-lien/REBUILD CONTENTNonpayment angle; FL Ch. 713 deadlines
/blog/* — 39 existing postsKEEPMigrate every post as-is at the same URL — full list in the workbook's "Current Pages" tab
Phase 1 redirects checklist
Preserve all 27 existing 301s (trailing-slash variants + legacy paths like /practice-areas/trademark-law and /practice-areas/copyright-trade-secrets — full list in the workbook's "Redirects to Preserve" tab). Add sitewide http → https and single-host canonical redirects, and fix the soft-404 (/404/ currently returns HTTP 200). No other redirects are needed — no URLs move.
Phase 2 — SEO build: 4 new pages per month
All 92 future pages in publishing order. T = practice page, R = resource; evidence references findings D1–D10.
T1 priorityR1 traffic libraryT2 / R2T3 / R3 long-tail
MONTH 1
/practice-areas/business-litigation/T1Business Litigation (hub) — D1: Bogin litigation cluster 2,784 visits/mo
/practice-areas/business-litigation/breach-of-contract-lawsuits/T1Breach of Contract Lawsuits — Lawsuit-process intent; existing /business-law/breach-of-contract/ keeps attorney intent
/practice-areas/business-litigation/civil-litigation/T1Civil Litigation — D1: Bogin civil-litigation page = 1,353 visits/mo, 101 kw
/practice-areas/business-litigation/nonpayment-collections/T1Nonpayment & Collections (cluster hub) — D1; Jimerson positions on unpaid invoices/debt recovery — cluster HUB: links to open-account, unjust-enrichmen
MONTH 2
/practice-areas/business-litigation/business-fraud/T1Business Fraud (cluster hub) — D1: Bogin fraud page ranks for 108 kw — cluster HUB: links to inducement, misrepresentation, civil-theft, conv
/practice-areas/business-litigation/partnership-shareholder-litigation/T1Partnership & Shareholder Litigation — Skadden/Duane Morris cluster — cluster HUB: links to business-divorce + fiduciary-duty siblings
/practice-areas/business-litigation/tortious-interference/T1Tortious Interference — Matches Keough case results
/practice-areas/business-litigation/litigation-faq/T1Business Litigation FAQ — D3: Bogin standalone FAQ URLs rank (39-66 kw each)
MONTH 3
/practice-areas/business-litigation/open-account-accounts-stated/T1Open Account & Accounts Stated — Jimerson cause-of-action model
/practice-areas/business-litigation/unjust-enrichment-quantum-meruit/T1Unjust Enrichment & Quantum Meruit — Payment recovery without written contract
/practice-areas/business-litigation/breach-of-promissory-note/T1Breach of Promissory Note — Jimerson model
/practice-areas/business-litigation/personal-guaranty-enforcement/T1Personal Guaranty Enforcement — Enforce + defend; urgent intent
MONTH 4
/practice-areas/business-litigation/judgment-collection/T1Judgment Collection — Jimerson service; garnishment, domestication
/practice-areas/business-litigation/fraud-in-the-inducement/T1Fraud in the Inducement — Jimerson model
/practice-areas/business-litigation/fraudulent-misrepresentation/T1Fraudulent Misrepresentation — Elements/defenses/damages format (D9)
/practice-areas/business-litigation/civil-theft/T1Civil Theft (FL §772.11) — Treble-damages content hook
MONTH 5
/practice-areas/business-litigation/business-divorce/T1Business Divorce — Duane Morris term; unowned in Orlando
/practice-areas/business-litigation/breach-of-fiduciary-duty/T1Breach of Fiduciary Duty — #1 companion claim in owner disputes
/practice-areas/intellectual-property/trademark-registration/T1Trademark Registration — Promotes existing Filing Package; Gerben model
/practice-areas/intellectual-property/trademark-infringement/T1Trademark Infringement — Cite no-liability verdict; incl. trade dress/dilution sections
MONTH 6
/practice-areas/intellectual-property/copyright-infringement-defense/T1Copyright Infringement Defense — Verified strength; low competition
/practice-areas/intellectual-property/office-action-response/T1USPTO Office Action Response — Urgent buyers; 2(d)/2(e)
/practice-areas/intellectual-property/cease-and-desist-letters/T1Cease & Desist Letters (TM/©) — Sending AND responding intents
/practice-areas/intellectual-property/ttab-proceedings/T1TTAB Oppositions & Cancellations — Cite the TTAB win
MONTH 7
/pricing/T1Flat-Fee Pricing Menu — Gerben transparency play; conversion engine
/blog/trademark-vs-registered-trademark-tm-vs-r/R1TM vs ® — What's the Difference — D7: 2,766 visits/mo, 526 kw, 112 AI citations at BrewerLong
/blog/four-types-of-intellectual-property/R1The Four Types of Intellectual Property — D7: 1,197 visits/mo, 392 kw at BrewerLong
/blog/how-long-do-ndas-last/R1How Long Do NDAs Last? — D7: 1,335 visits/mo, 126 AI citations; feeds existing NDA page
MONTH 8
/blog/florida-small-claims-vs-litigation/R1Florida Small Claims vs. Hiring a Litigator — D2: Bogin topic = 1,170 visits/mo, 142 kw
/blog/litigation-vs-mediation-vs-arbitration/R1Litigation vs Mediation vs Arbitration — D3 + 72 kw at BrewerLong
/blog/account-suspended-copyright-complaint/R1Account Suspended for a Copyright/IP Complaint — D4: Cabilly whale = 48% of site traffic, 200+ AI citations
/blog/florida-recording-laws-two-party-consent/R1Florida Recording Laws (Two-Party Consent) — D8: Romano FL page = 258 visits/mo; evidence/intake feeder
MONTH 9
/blog/how-much-does-business-litigation-cost/R1How Much Does Business Litigation Cost? — D9: Minc cost-page format = AI-citation magnet
/blog/breach-of-contract-statute-of-limitations-florida/R1FL Statute of Limitations: Breach of Contract — Validated at BrewerLong
/blog/client-wont-pay-invoice-florida/R1Client Won't Pay? Your Options in Florida — Nonpayment funnel entry
/practice-areas/business-litigation/negligent-misrepresentation/T2Negligent Misrepresentation — Jimerson model
MONTH 10
/practice-areas/business-litigation/conversion/T2Conversion (Civil) — Wrongful taking of business property/funds
/practice-areas/business-litigation/emergency-injunctions/T2Emergency Injunctions (TRO) — Urgent, high-fee intent; feeds from injunctive-relief resource
/practice-areas/business-litigation/specific-performance/T2Specific Performance — Forcing the deal to close
/practice-areas/business-litigation/business-defamation-trade-disparagement/T2Business Defamation & Trade Disparagement — D9: Minc elements/defenses/per-se format
MONTH 11
/practice-areas/business-litigation/fake-review-removal/T2Fake & Defamatory Review Removal — D9: Minc Yelp-removal page = 116 kw; open Orlando niche
/practice-areas/business-litigation/fdutpa-unfair-trade-practices/T2FDUTPA Claims — FL Deceptive & Unfair Trade Practices Act
/practice-areas/intellectual-property/domain-disputes-cybersquatting/T2Domain Disputes & Cybersquatting — UDRP + ACPA (Taft/Seyfarth model)
/practice-areas/intellectual-property/counterfeit-goods-marketplace-takedowns/T2Counterfeits & Marketplace Takedowns — Pairs with suspension whale (D4)
MONTH 12
/practice-areas/intellectual-property/false-advertising-unfair-competition/T2False Advertising & Unfair Competition — Lanham Act §43(a) (Greenberg Traurig model)
/practice-areas/intellectual-property/right-of-publicity/T2Right of Publicity (FL §540.08) — Name/image/likeness; very current
/practice-areas/business-law/operating-shareholder-agreements/T2Operating & Shareholder Agreements — Drafting that feeds litigation
/practice-areas/business-law/demand-letters/T2Demand Letters (Flat Fee) — Romano productized-page model (D8)
MONTH 13
/blog/types-of-trademarks/R2Types of Trademarks — D7: 687 visits/mo at BrewerLong
/blog/trademark-infringement-penalties-damages/R2Trademark Infringement Penalties & Damages — D7: 241 visits/mo at BrewerLong
/blog/what-is-injunctive-relief/R2What Is Injunctive Relief? — D7: 237 visits/mo; feeds emergency-injunctions
/blog/breach-of-contract-damages-types/R2Breach of Contract Damages: Types — D8: Romano model
MONTH 14
/blog/demand-letter-vs-cease-and-desist/R2Demand Letter vs Cease & Desist — D8: Romano question-format; feeds demand-letters page
/blog/litigation-hold-guide/R2Litigation Holds: A Guide — D8: 73 kw at Romano
/blog/when-is-a-fake-review-defamation/R2When Is a Fake Review Defamation? — D9: feeds fake-review-removal
/blog/florida-choice-act-non-compete-guide/R2Florida CHOICE Act Non-Compete Guide — D5: 30 kw at ShuffieldLowman; feeds existing non-compete page
MONTH 15
/blog/amazon-brand-registry-trademark/R2Trademarks for Amazon Brand Registry — Cabilly model
/blog/trademark-vs-copyright/R2Trademark vs Copyright — 103 visits/mo, 123 kw at Bogin
/blog/trademark-cost/R2How Much Does a Trademark Cost? — Top-of-funnel; supports Filing Package
/practice-areas/business-litigation/civil-conspiracy/T3Civil Conspiracy — Companion claim (Jimerson model)
MONTH 16
/practice-areas/business-litigation/indemnification-disputes/T3Indemnification Disputes — Contract indemnity fights
/practice-areas/business-litigation/breach-of-warranty/T3Breach of Warranty — Express & implied claims
/practice-areas/business-litigation/rescission-reformation/T3Rescission & Reformation — Undoing/fixing the contract
/practice-areas/business-litigation/civil-rico/T3Civil RICO — Pattern-of-fraud claims
MONTH 17
/practice-areas/intellectual-property/dmca-takedowns/T3DMCA Takedowns & Counter-Notices — Filing + counter-notices
/practice-areas/intellectual-property/ip-licensing-disputes/T3IP Licensing Disputes — Royalty/term fights (Quarles model)
/practice-areas/business-law/vendor-supplier-disputes/T3Vendor & Supplier Disputes — Supply & service contract fights
/blog/florida-defamation-law-guide/R3Florida Defamation Law Guide — State-guide format (Minc/Romano model)
MONTH 18
/blog/multiple-businesses-under-one-llc/R3Multiple Businesses Under One LLC — 192 visits, 219 kw at BrewerLong
/blog/can-you-trademark-a-personal-name/R3Can You Trademark a Personal Name? — 86 visits, 147 kw at Romano
/blog/florida-llc-vs-s-corp-vs-c-corp/R3Florida LLC vs S-Corp vs C-Corp — 104 visits, 178 kw at BrewerLong
/blog/uspto-office-action-guide/R3USPTO Office Action Guide — Feeds office-action-response
MONTH 19
/blog/sued-for-copyright-infringement-what-now/R3Sued for Copyright Infringement: What Now? — Defense funnel entry
/blog/florida-construction-lien-deadlines/R3Florida Construction Lien Deadlines — Feeds existing mechanic-lien page
/blog/what-makes-a-contract-enforceable/R3What Makes a Contract Enforceable? — BrewerLong/Romano model
/blog/glossary/R3Business Law & IP Glossary — Internal-link goldmine
MONTH 20
/industries/construction/T3Industry: Construction — Pairs with mechanic-lien + nonpayment
/industries/amazon-ecommerce-sellers/T3Industry: Amazon & E-Commerce Sellers — Pairs with counterfeits + suspensions (Cabilly)
/locations/winter-park-business-litigation-attorney/T3Location: Winter Park — Unique local content only — never doorway
/locations/lake-nona-trademark-attorney/T3Location: Lake Nona / UCF — Office's own neighborhood
MONTH 21
/locations/kissimmee-business-attorney/T3Location: Kissimmee — Unique local content only
/industries/hospitality-restaurants/T3Industry: Hospitality & Restaurants — Jimerson industries model
/industries/technology-startups/T3Industry: Technology & Startups — Jimerson industries model
/industries/franchising/T3Industry: Franchising — BrewerLong ranks for this locally
MONTH 22 · NEW (D10 keyword review)
/practice-areas/business-law/business-sales-acquisitions/T2Business Sales & Acquisitions (M&A) — D10: “business acquisition lawyer” 1,000/mo + buy/sell cluster ~5,850; deal-side gap
/practice-areas/business-law/business-succession-planning/T2Business Succession & Exit Planning — D10: “business succession planning lawyer” 720/mo (cluster ~3,720); pairs with buy-sell agreements
/practice-areas/business-law/startup-counsel/T3Startup & Emerging-Company Counsel — D10: “startup business lawyer” 390/mo; ongoing-counsel intent, distinct from business-formation filing intent
/practice-areas/business-litigation/commercial-lease-disputes/T3Commercial Lease Disputes — D10: “business lease lawyer” + commercial landlord/tenant gap; feeds litigation funnel
MONTH 23 · NEW (D10 keyword review)
/blog/what-does-a-business-lawyer-do/R2What Does a Business Lawyer Do? — D10: 260/mo; top-of-funnel feeder to the business-law hub (“small business lawyer” 2,900)
/blog/how-much-does-a-business-lawyer-cost/R2How Much Does a Business Lawyer Cost? — D10: “business lawyer cost” 140 + “how much does a business lawyer cost” 140; supports /pricing/
/blog/buying-a-business-in-florida/R3Buying a Business in Florida: Legal Checklist — D10: “buying a business lawyer” 140; feeds Business Sales & Acquisitions
/blog/asset-purchase-vs-stock-purchase/R3Asset Purchase vs. Stock Purchase — D10: deal-structure query; feeds Business Sales & Acquisitions
05 · Targeting
Keyword map — one primary target per page
Filter by intent. Every page owns exactly one primary query cluster — that's how the existing pages and the new litigation pages coexist without cannibalizing: /business-law/breach-of-contract/ owns the general "attorney" query, while /business-litigation/breach-of-contract-lawsuits/ owns lawsuit-process intent.
| Page | Primary keyword | Secondary | Intent |
|---|---|---|---|
| / (home) | business litigation & trademark attorney Orlando | business lawyer Orlando | Local |
| …/business-litigation/ | business litigation attorney Orlando | commercial litigation lawyer Orlando | Local Urgent |
| …/business-litigation/breach-of-contract-lawsuits/ | breach of contract lawsuit attorney | sue for breach of contract Florida | Urgent |
| …/business-litigation/nonpayment-collections/ | unpaid invoice attorney Florida | business debt collection lawyer Orlando | Urgent Transactional |
| …/business-litigation/business-fraud/ | fraud lawyer Orlando | business fraud / misrepresentation attorney | Urgent |
| …/business-litigation/civil-litigation/ | civil litigation attorney Orlando | civil attorney near me | Local |
| …/business-litigation/partnership-shareholder-litigation/ | partnership dispute attorney Orlando | shareholder dispute lawyer Florida | Local |
| …/business-litigation/business-divorce/ | business divorce attorney Florida | buying out a business partner, forced exit | Urgent |
| …/business-litigation/breach-of-fiduciary-duty/ | breach of fiduciary duty attorney Florida | partner stole from business | Urgent |
| …/business-litigation/judgment-collection/ | judgment collection attorney Florida | domesticate out-of-state judgment, garnishment | Urgent Transactional |
| …/business-litigation/personal-guaranty-enforcement/ | personal guarantee lawyer Florida | sued on a personal guaranty | Urgent |
| …/business-litigation/civil-theft/ | civil theft attorney Florida | FL §772.11 treble damages | Urgent |
| …/business-litigation/emergency-injunctions/ | emergency injunction attorney Florida | TRO lawyer, preliminary injunction | Urgent |
| …/intellectual-property/domain-disputes-cybersquatting/ | cybersquatting attorney | UDRP lawyer, domain name dispute | National Urgent |
| …/intellectual-property/counterfeit-goods-marketplace-takedowns/ | counterfeit takedown attorney | Amazon counterfeit complaint lawyer | National Urgent |
| …/intellectual-property/right-of-publicity/ | right of publicity attorney Florida | name image likeness lawyer, FL §540.08 | National |
| …/business-law/demand-letters/ | demand letter attorney Florida | flat fee demand letter | Transactional |
| …/business-litigation/fake-review-removal/ | remove fake Google reviews business | fake review lawyer, defamatory Yelp review | Urgent Transactional |
| …/business-contract/non-disclosure-agreements/ | NDA attorney Florida | breach of NDA lawyer, confidentiality agreement | Transactional |
| /blog/trademark-vs-registered-trademark-tm-vs-r/ | TM vs registered trademark symbol | difference between TM and ® | Informational |
| /blog/florida-recording-laws-two-party-consent/ | Florida recording laws | is Florida a two party consent state | Informational |
| /blog/how-much-does-business-litigation-cost/ | how much does business litigation cost | cost to sue someone for breach of contract | Informational |
| …/intellectual-property/trademarks/ | trademark attorney Orlando | trademark lawyer near me | Local National |
| …/intellectual-property/trademark-registration/ | trademark registration attorney | register a trademark, USPTO filing | National |
| /contact/trademark-filing-package/ | flat fee trademark attorney | trademark filing package / cost | Transactional |
| …/intellectual-property/office-action-response/ | trademark office action response | office action attorney, 2(d) refusal | Urgent |
| …/intellectual-property/trademark-infringement/ | trademark infringement attorney | accused of trademark infringement | Urgent |
| …/intellectual-property/copyright-infringement-defense/ | copyright infringement defense lawyer | sued for copyright infringement | Urgent |
| …/intellectual-property/cease-and-desist-letters/ | trademark cease and desist letter | received cease and desist trademark | Urgent |
| …/intellectual-property/ttab-proceedings/ | TTAB attorney | trademark opposition / cancellation | National |
| …/intellectual-property/copyright-trade-secrets/ | copyright attorney Orlando | copyright lawyer Florida | Local National |
| …/intellectual-property/trade-secrets/ | trade secret attorney Florida | trade secret misappropriation lawyer | State / national |
| …/business-law/breach-of-contract/ | breach of contract attorney Orlando | contract attorney Orlando | Local |
| …/business-law/contract-disputes/ | contract dispute lawyer Florida | resolve a contract dispute | Local |
| …/business-law/business-contract/ | business contract attorney Orlando | contract drafting / review lawyer | Transactional |
| …/business-law/business-formation/ | business formation attorney Orlando | LLC attorney Orlando | Local |
| …/business-law/mechanic-lien/ | construction lien attorney Florida | mechanics lien lawyer Orlando, contractor nonpayment | State |
| …/business-law/non-compete-agreements/ | non-compete attorney Florida | FL CHOICE Act lawyer | State |
| /blog/florida-small-claims-vs-litigation/ | small claims court Florida | small claims lawyer | Informational |
| /blog/account-suspended-copyright-complaint/ | account suspended copyright infringement | Instagram / TikTok / Amazon IP suspension appeal | Informational Urgent |
| /blog/trademark-cost/ | how much does a trademark cost | trademark attorney fees | Informational |
| …/business-law/business-sales-acquisitions/ | business acquisition lawyer | buying / selling a business attorney, business sale lawyer | Transactional |
| …/business-law/business-succession-planning/ | business succession planning lawyer | business exit planning attorney, buy-sell agreement | Transactional |
| …/business-law/startup-counsel/ | startup business lawyer | lawyer for business startup, business incorporation lawyer | Transactional |
| …/business-litigation/commercial-lease-disputes/ | commercial lease dispute attorney | business lease lawyer, commercial landlord tenant | Urgent |
| …/business-law/ (hub) | small business lawyer | small business attorney Orlando, business lawyer near me | Local |
| /blog/what-does-a-business-lawyer-do/ | what does a business lawyer do | do I need a business lawyer | Informational |
| /blog/how-much-does-a-business-lawyer-cost/ | how much does a business lawyer cost | business lawyer cost / fees | Informational |
| /blog/buying-a-business-in-florida/ | buying a business lawyer | do I need a lawyer to buy a business Florida | Informational Transactional |
| /blog/asset-purchase-vs-stock-purchase/ | asset purchase vs stock purchase | business asset purchase agreement | Informational |
06 · Playbook
The optimization guide
Ten workstreams, in execution order. Expand each for the full checklist.
- Force HTTPS everywhere; fix OG tags from
http://tohttps://; pick one canonical host and 301 the rest. No URL migrations — the existing structure stays. - Regenerate the XML sitemap as new pages publish; submit in Google Search Console + Bing Webmaster Tools.
- Core Web Vitals: Cloudinary
f_auto,q_autotransforms, explicit width/height (CLS), lazy-load below the fold, preload the hero, target LCP < 2.5s on mobile — test per template, not just the homepage. - Crawl hygiene: fix the empty
hrefanchors on the practice hub, remove duplicate nav blocks, add breadcrumbs sitewide. - Monthly indexation check:
site:keough-law.comvs sitemap count; fix thin pages via consolidation, not noindex.
- Sitewide:
LegalServicewith name, logo, address (3505 Lake Lynda Dr Ste 200, Orlando FL 32817), phone, geo, openingHours, priceRange, areaServed, andsameAslinks to all profiles. - Attorney bio:
PersonwithknowsAbout, alumniOf (Northeastern Law), memberOf (Florida + Massachusetts Bars). - Every practice page:
Service+FAQPage(4–8 genuine questions). - Reviews:
AggregateRatingonly where reviews display on-page and policies allow. - Blog:
Articlewith author → Shaun's Person entity, datePublished / dateModified. Breadcrumbs:BreadcrumbListsitewide.
- Title tag (≤60 chars):
{Service} Attorney in Orlando, FL | Keough Law— national pages drop the city. - Meta description (≤155): benefit + proof + “Free 30-minute consultation.”
- One H1 matching the primary keyword naturally; keyword + “Orlando, Florida” in the first 100 words on local pages.
- H2s mirroring subqueries: what it is → why it matters → our process → cost / flat fee → why Keough Law → relevant case result → FAQ.
- Proof injection:every page cites one case result and one testimonial excerpt — the firm's biggest unfair advantage.
- CTAs top / middle / bottom; click-to-call on mobile.
- Internal links: pillar → all children; child → pillar + 2–3 siblings + 1–2 resources, descriptive anchors only.
- Replace stock photos with real imagery over time; descriptive alt text.
- Byline: “Reviewed by Shaun Keough, Esq. · Florida Bar No. ___ · Last updated {date}.”
- Length: 1,500–2,500 words for pillars; 1,000–1,500 for sub-pages.
- Expand the attorney bio: bar admissions with numbers (FL + MA), JD, years, notable matters, speaking, headshot, video intro.
- Claim and link profiles via
sameAs: Florida Bar, Avvo, Justia, FindLaw, Super Lawyers, Martindale, LinkedIn, Google Business Profile. - Byline + attorney-review stamp on every post and practice page; publish an editorial / legal-review policy page.
- Pursue Florida Bar Board Certification in Intellectual Property Law — the single most powerful trust badge available.
- Google Business Profile:primary category “Trademark attorney”; secondary “Business attorney,” “Intellectual property attorney.” Add the full services list, seed Q&A, weekly posts, monthly photos.
- Reviews engine: ask every closed client; target 2–4 new Google reviews/month; respond to all. Reviews that mention “trademark” and “Orlando” lift relevance.
- NAP consistency across GBP, footer, FL Bar, Avvo, Justia, Yelp, BBB, chamber, Apple Maps, Bing Places — run a citation audit.
- Local links: Orlando Bar Association, UCF Business Incubator (the office is next to UCF — sponsor and speak), SCORE Orlando, National Entrepreneur Center, Orlando Business Journal commentary.
- Embed the map + driving-direction content on Contact and location pages.
- Cadence: 2 practice/resource pages per week for the first 90 days, then 1 resource page + 2–4 blog posts per month.
- Lane A — Litigation silo + IP children (the sitemap above), months 1–3, litigation first.
- Lane B — Evergreen resources prioritized by competitor data: small-claims-vs-litigation (D2), litigation FAQ set (D3), account-suspension appeal guides (D4), CHOICE Act non-compete (D5). Every article leads with a 40–60-word direct answer + FAQ schema — that format is what earns AI answer-engine citations (D6).
- Lane C — Newsjacking: FL litigation verdicts and law changes + national trademark stories, published within 48 hours; pitch reporter quotes via HARO/Qwoted.
- The wedge angles:defense-side content ("I got sued / received a C&D / my account was suspended"), nonpayment/collections funnels for business owners, and Florida-specific topics (FUTSA, §542.335 + CHOICE Act, Ch. 713 liens, FDUTPA).
- Authority legal directories: Avvo, Justia, FindLaw, Super Lawyers, Lawyers.com, HG.org, Nolo.
- Bar + association profiles: Florida Bar, Orange County Bar, INTA, AIPLA.
- Digital PR via newsjacking + reporter quotes (Lane C).
- Guest expertise: entrepreneur/Amazon-seller podcasts, UCF entrepreneurship events, chamber webinars.
- Resource-page outreach: pitch the glossary and guides to small-business resource lists and startup blogs.
- Avoid: paid link networks and mass guest posting — legal is a heavily policed vertical.
- Sticky mobile call bar; “Free 30-Min Consultation” button in the header.
- Online scheduling (Calendly / Lawmatics) — urgent IP-defense clients convert at night.
- Fix the consultation form (the page currently exposes an error-state message in the DOM); four fields max.
- Publish flat-fee pricing prominently on
/pricing/and the filing-package page — transparency is the conversion engine. - Case-result and testimonial snippets adjacent to every CTA; live chat or AI intake for after-hours capture.
- GSC: track query clusters per silo; watch for cannibalization (two URLs on one query → consolidate).
- GA4 + CallRail: conversions = calls, form fills, bookings — attributed to landing page.
- Rank tracking: ~50 keywords, split Local (Orlando geo-grid via Local Falcon) vs National.
- Monthly KPIs: indexed pages, top-3 keywords, GBP calls/directions, review count, consult requests, signed clients by source.
- Each location page needs genuinely unique content: local landmarks, directions from that city, area-specific clients/cases, city business stats.
- Never find-and-replace city names — doorway-page patterns get filtered.
07 · Execution
90-day roadmap (and beyond)
Four phases. Technical fixes ship before content; content ships before links.
Redesign (Phase 1) · Technical
Foundation
HTTPS/OG fixes, GSC + GA4 + CallRail setup, Google Business Profile optimization (add "Civil litigation attorney" as a category), schema deployment, citation audit. No URL changes.
Phase 2 · Months 1–5 · Litigation core (T1)
The lead practice
Launch the /business-litigation/ hub + breach-of-contract lawsuits, civil litigation, the collections cluster hub, the fraud cluster hub, partnership/shareholder litigation, and tortious interference. Rebuild Home to lead with litigation. Refocus the four existing contract pages.
Phase 2 · Months 5–9 · Cause-of-action children + IP core (T1/R1)
The Jimerson model
Collections children (open account, unjust enrichment, promissory note, guaranty, judgment collection), fraud children (inducement, misrepresentation, civil theft), business divorce, fiduciary duty, litigation FAQ. IP: registration, infringement, copyright defense, office actions, C&D, TTAB. Non-compete/CHOICE Act. Ship /pricing/.
Phase 2 · Months 9–14 · T2 + R2
Expansion
Emergency injunctions, specific performance, defamation/disparagement + fake-review removal, FDUTPA, negligent misrepresentation, conversion. IP: domain disputes, counterfeit takedowns, false advertising, right of publicity. Operating/shareholder agreements, NDAs, flat-fee demand letters. R1 resource library live (TM-vs-®, NDA duration, four types of IP, recording laws, litigation cost, small claims); directories, reviews engine, first PR.
Phase 2 · Months 15–21 · T3/R3 · Compound
Authority
Remaining cause-of-action pages (conspiracy, indemnification, warranty, rescission, RICO), DMCA + IP licensing, vendor disputes, the R2/R3 resource library (damages types, injunctive relief, demand-letter-vs-C&D, state guides, glossary), the industries layer (construction first), location pages, blog cadence, quarterly refresh of every pillar.
08 · Production calendar
Phase 2 publishing schedule — 4 pages per month
All 92 new pages over 23 months: revenue-critical litigation and IP pages first, the data-validated traffic library second, long-tail authority and the deal-side business-law lane last. Full per-page detail (URLs, keywords, evidence) lives in the companion workbook.
| Month | Tiers | Pages (4/mo) |
|---|---|---|
| Month 1 | T1 | Business Litigation (hub) · Breach of Contract Lawsuits · Civil Litigation · Nonpayment & Collections (cluster hub) |
| Month 2 | T1 | Business Fraud (cluster hub) · Partnership & Shareholder Litigation · Tortious Interference · Business Litigation FAQ |
| Month 3 | T1 | Open Account & Accounts Stated · Unjust Enrichment & Quantum Meruit · Breach of Promissory Note · Personal Guaranty Enforcement |
| Month 4 | T1 | Judgment Collection · Fraud in the Inducement · Fraudulent Misrepresentation · Civil Theft (FL §772.11) |
| Month 5 | T1 | Business Divorce · Breach of Fiduciary Duty · Trademark Registration · Trademark Infringement |
| Month 6 | T1 | Copyright Infringement Defense · USPTO Office Action Response · Cease & Desist Letters (TM/©) · TTAB Oppositions & Cancellations |
| Month 7 | R1 T1 | Flat-Fee Pricing Menu · TM vs ® — What's the Difference · The Four Types of Intellectual Property · How Long Do NDAs Last? |
| Month 8 | R1 | Florida Small Claims vs. Hiring a Litigator · Litigation vs Mediation vs Arbitration · Account Suspended for a Copyright/IP Complaint · Florida Recording Laws (Two-Party Consent) |
| Month 9 | R1 T2 | How Much Does Business Litigation Cost? · FL Statute of Limitations: Breach of Contract · Client Won't Pay? Your Options in Florida · Negligent Misrepresentation |
| Month 10 | T2 | Conversion (Civil) · Emergency Injunctions (TRO) · Specific Performance · Business Defamation & Trade Disparagement |
| Month 11 | T2 | Fake & Defamatory Review Removal · FDUTPA Claims · Domain Disputes & Cybersquatting · Counterfeits & Marketplace Takedowns |
| Month 12 | T2 | False Advertising & Unfair Competition · Right of Publicity (FL §540.08) · Operating & Shareholder Agreements · Demand Letters (Flat Fee) |
| Month 13 | R2 | Types of Trademarks · Trademark Infringement Penalties & Damages · What Is Injunctive Relief? · Breach of Contract Damages: Types |
| Month 14 | R2 | Demand Letter vs Cease & Desist · Litigation Holds: A Guide · When Is a Fake Review Defamation? · Florida CHOICE Act Non-Compete Guide |
| Month 15 | R2 T3 | Trademarks for Amazon Brand Registry · Trademark vs Copyright · How Much Does a Trademark Cost? · Civil Conspiracy |
| Month 16 | T3 | Indemnification Disputes · Breach of Warranty · Rescission & Reformation · Civil RICO |
| Month 17 | R3 T3 | DMCA Takedowns & Counter-Notices · IP Licensing Disputes · Vendor & Supplier Disputes · Florida Defamation Law Guide |
| Month 18 | R3 | Multiple Businesses Under One LLC · Can You Trademark a Personal Name? · Florida LLC vs S-Corp vs C-Corp · USPTO Office Action Guide |
| Month 19 | R3 | Sued for Copyright Infringement: What Now? · Florida Construction Lien Deadlines · What Makes a Contract Enforceable? · Business Law & IP Glossary |
| Month 20 | T3 | Industry: Construction · Industry: Amazon & E-Commerce Sellers · Location: Winter Park · Location: Lake Nona / UCF |
| Month 21 | T3 | Location: Kissimmee · Industry: Hospitality & Restaurants · Industry: Technology & Startups · Industry: Franchising |
| Month 22 | T2 T3 | Business Sales & Acquisitions (M&A) · Business Succession & Exit Planning · Startup & Emerging-Company Counsel · Commercial Lease Disputes |
| Month 23 | R2 R3 | What Does a Business Lawyer Do? · How Much Does a Business Lawyer Cost? · Buying a Business in Florida (Checklist) · Asset Purchase vs. Stock Purchase |
09 · The thesis
Positioning to build the site around
“The Orlando litigator businesses call when the deal goes bad — breach, nonpayment, fraud — and the trademark attorney they keep before it does. Proven verdicts, TTAB wins, flat-fee filings, and direct access to the attorney.”
Pillar 1 · Lead
Business litigation — breach of contract, nonpayment & collections, fraud, partnership fights. Proven in court.
Pillar 2 · National
Trademark & copyright — flat-fee registration plus defense when you're sued, refused, or suspended.
Pillar 3 · Local
Florida business counsel — formation, contracts, liens, non-competes for Central FL companies.